SMOKE THE COMPETITION
Maximize your drive with the #1 selling motor oil in the U.S. at retail.
Drive like Tony Stewart with Mobil 1.
There's a formula to winning – a method known only by the titans of their sports. With over 60 wins in NASCAR alone, Tony "Smoke" Stewart knows what it takes to leave the competition in the dust. Even if the competition is himself. He's bringing that champion attitude to Advance Auto Parts to help shoppers get more from their engines with the next-level performance of Mobil 1™ motor oil.
We created content that featured Smoke's ultra competitive approach to life with video spots for pre-roll, social, and interactive rich media. You might not be as competitive as Tony, but you can certainly drive like him with Mobil 1. If the benefit of driving like Tony wasn't enough, to sweeten the deal, we also offered an oil change bundle with purchase of Mobil 1 .