Patrick Crokin
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NEW BALANCE
Born to Run Boston

Our assignment was to create and build out a New Balance/Boston Marathon installation at a high-end, Boston shoe retailer called The Tannery. Our challenge was to tell the Boston story during the Boston Marathon through the authentic voice of NB – a brand “born” in Boston that shares the same running DNA as the marathon/marathoners. We achieved this by creating and combining a stew of b/w marathon photography, brick textures, sun glares, a typographic map that followed the route of the Boston Marathon, NB branding, and of course, NB sneakers. This not only got NB great buzz and The Tannery heavy foot traffic, but they also ended up selling out of the New Balance Special Edition Boston Marathon 890s.

Campaign Creative

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Copyright © 2023
  • Portfolio
    • NBA 2K
    • Triple Action Formula
    • Baby Days
    • Rediscover The Road
    • Smoke The Competition
    • Coming Soon
    • NB We Are Boston
    • Google Apps for Work
    • NB Light The Way
    • NB Powered by NYC
    • NB Born To Run Boston
    • NB Lifestyle
    • Nobilo Pure New Zealand
    • H&S Get Legendary Hair
    • Pacifico Find Adventure
    • Tsingtao Dragon
    • NB Run NYC
    • Corona Flip Winter
    • Pacifico Open for Adventure
    • Finish Line Be Inspired
    • Dr Scholls Torture Shoes
    • Upshot 20 for 20
    • Bentonville Bike Fest
  • ABOUT
  • Contact