Patrick Crokin
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CORONA
​Flip Winter

A beer associated with the beach is a tough sell during the winter holiday season. Corona was looking to increase relevancy during this timeframe despite the attempts by domestic beer brands to elevate themselves and when seasonal beers take the forefront. Our answer was to exploit a ritual, that is exclusive to Corona, and have it represent a flip from the winter to the Corona state of mind. Turnkey kits offered winter themed parties with a Corona twist. Shed Your Sweater was one in which patrons were encouraged to donate their sweaters and receive a Flip Winter t-shirt. You can't be wearing a sweater if you're seeking the Corona state of mind.

Campaign Creative

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Copyright © 2020
  • Portfolio
    • NB We Are Boston
    • Google Apps for Work
    • NB Light The Way
    • NB Powered by NYC
    • NB Born To Run Boston
    • NB Lifestyle
    • Nobilo Pure New Zealand
    • H&S Get Legendary Hair
    • Pacifico Find Adventure
    • Tsingtao Dragon
    • NB Run NYC
    • Corona Flip Winter
    • Pacifico Open for Adventure
    • NB Heat
    • Finish Line Be Inspired
    • Dr Scholls Torture Shoes
    • Upshot 20 for 20
    • Veteran Brands
  • EXPERIENCE
  • crosnest22
  • Contact