DRIVING WITH BABY
Walmart Baby Days
We helped parents prepare for the road ahead. |
Driving with baby can be a daunting task. No matter how prepared a parent may think they are, there's always something they forget. As the official motor oil of road trips, we wanted to help give new parents (and their babies) the confidence and readiness they need for getting on the road. Walmart offers the opportunity for unique partnerships and programs that expose new shoppers to the Mobil 1™ brand. We saw an opportunity with Walmart Baby Days where we motivated busy families who are expecting or have recently expanded their family to ensure their car is always ready to get on the road with Mobil 1 motor oil. We executed this by partnering with social media influencers along with signage and media throughout the Walmart ecosystem. Shoppers who got a Mobil 1 oil change at the Walmart Auto Car Center during Baby Days received a free baby organizer and also could download or pickup the Mobil 1 Baby On Board Road Trip Checklist. |