REDISCOVER THE ROAD
The Official Motor Oil of Road Trips
Get Mobil 1. Get road trip gear.
Not all successful programs need to be super complex. The Auto Zone extension of the Mobil 1™ Road Trip Reconnect Sweepstakes was a simple execution inspired by what we know about the AZ shopper. They like road trips and they like gaming. So we created a spin to win campaign where shoppers could get exclusive road trip gear with purchase of Mobil 1. After spinning the wheel and claiming their prize, they would then be redirected to our national sweepstakes where they could get inspired for their next adventure and enter for a chance to win $20K to create their ultimate dream drive.