Our goal was to convince small business owners across the globe that Google Apps for Work is the right software option for their business. In working toward solving the challenge, we first identified the segments of this group that were most likely to try it. We then developed highly targeted creative that communicated key benefits which served Google Apps for Work up as the best solutions for their business' needs. We directed a couple photo and video shoots that featured a mix of represented regions on a global scale and real small business owners who use Google Apps for Work. Elements we delivered were pre-roll video, web banners, social media, landing page design, video testimonials, and in the spirit of Google, even some hidden easter eggs.
Landing Pages Dynamic panoramic and scroll UX with benefit driven animation, photography, and video featuring real small business owners.
Social Media Benefit driven social campaign with a pop culture twist.
Google Easter Egg If one were to email any of our small business owners featured in the pre-roll or banners, they'd get an email back that contained a link to an Easter egg. In the example below, if you emailed email@example.com, you'd receive a link to view footage of their testers testing the latest Gizmo Cam. Proudly, my dog Ramsay, was one of the testers.