PROTECT YOUR COURT
Mobil 1™ / NBA 2K21 Holiday Partnership @ Walmart
We put motor oil at the top of the holiday wish list.
Not surprising, motor oil is not on the top of the holiday hot list. So, how did we get Santa's elves scrambling for Mobil 1? We partnered with NBA 2K21.
With data and insights revealing high indexing of DIY motor oil shoppers in sports gaming, we teamed up with a partner that not only was a holiday MVP, but also got us courtside with their audience. Highlighting the importance of protection both on the court and in the engine, we brought our A-game with a dominant in-game presence and an exclusive My-Player Defensive boost with purchase of Mobil 1. In addition, we further amplified our brand and message with Mobil 1 blocks of the game, Mobil 1 sponsored events, and a live stream on Twitch with Anthony Davis. All in all, it led to a slam dunk in a cross category partnership at Walmart.
2021 Bronze Reggie
2022 Bronze Effie