NEW BALANCE
We Are Boston

We were challenged with developing a campaign that showed support and captured consumer engagement and participation before, during and after the Boston Marathon. We answered with a citywide takeover of a fully integrated campaign that showed Boston runners and fans that New Balance understands their city, their race and their passions, supporting them all the way to the finish line. Elements we created included retail displays, in-store signage, 3-D displays, retailer-specific activation, and outdoor.

2015 Silver Reggie Award
2015 Bronze PRO Award

Case Study Video

Campaign Creative