Patrick Crokin
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NEW BALANCE
Light the Way

In commemoration of The Boston Marathon, New Balance developed a collection of sneakers that celebrate Paul Revere’s midnight ride. Sold exclusively at a high-end Boston shoe store called The Tannery, we were tasked with creating window and table displays. Inspired by the glow-in-the-dark and reflective features of the shoes, we came up with "Light The Way".​

Map of Paul Revere's Midnight Ride

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Campaign Creative

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Copyright © 2020
  • Portfolio
    • NB We Are Boston
    • Google Apps for Work
    • NB Light The Way
    • NB Powered by NYC
    • NB Born To Run Boston
    • NB Lifestyle
    • Nobilo Pure New Zealand
    • H&S Get Legendary Hair
    • Pacifico Find Adventure
    • Tsingtao Dragon
    • NB Run NYC
    • Corona Flip Winter
    • Pacifico Open for Adventure
    • NB Heat
    • Finish Line Be Inspired
    • Dr Scholls Torture Shoes
    • Upshot 20 for 20
    • Veteran Brands
  • EXPERIENCE
  • crosnest22
  • Contact