NEW BALANCE
Light the Way

In commemoration of The Boston Marathon, New Balance developed a collection of sneakers that celebrate Paul Revere’s midnight ride. Sold exclusively at a high-end Boston shoe store called The Tannery, we were tasked with creating window and table displays. Inspired by the glow-in-the-dark and reflective features of the shoes, we came up with "Light The Way".​

Map of Paul Revere's Midnight Ride

Campaign Creative