Patrick Crokin
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HEAD & SHOULDERS
Get Legendary Hair

​Troy Polumalu has great hair. In fact, its legendary. We created this campaign for H&S to celebrate Troy Polumalu’s hair and to connect fans with the brand. Impactful in-store displays highlighted Head & Shoulders’ NFL partnership and engaged shoppers with an exclusive on-pack offer for EA Sports music downloads. And, in order to make sure Troy’s hair remains “Legendary”—H&S commissioned a life size wax statue of Troy, his legendary locks and a helmet full of Head & Shoulders at Madame Tussauds in New York. As visitors toured the display they have access to an interactive kiosk educating users with trivia questions, encouraging them to take pictures and share content on social media. “Wax Troy” remained at Madame Tussauds for a few months before hitting the road to interact with fans and eventually appearing at Super Bowl XLVI.

Campaign Creative

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Wax Troy

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Copyright © 2023
  • Portfolio
    • NBA 2K
    • Triple Action Formula
    • Baby Days
    • Rediscover The Road
    • Smoke The Competition
    • Coming Soon
    • NB We Are Boston
    • Google Apps for Work
    • NB Light The Way
    • NB Powered by NYC
    • NB Born To Run Boston
    • NB Lifestyle
    • Nobilo Pure New Zealand
    • H&S Get Legendary Hair
    • Pacifico Find Adventure
    • Tsingtao Dragon
    • NB Run NYC
    • Corona Flip Winter
    • Pacifico Open for Adventure
    • Finish Line Be Inspired
    • Dr Scholls Torture Shoes
    • Upshot 20 for 20
    • Bentonville Bike Fest
  • ABOUT
  • Contact